… is it?

What the if…creates blank palettes, malleable structures, open forums, and new surfaces for play. It encourages those who encounter it to become active participants in its creation and express themselves openly and freely with minimal constraints. It captures inspiration, highlights progress, and showcases the desire to create.

What the if…transforms McNeal Hall into an active, living, breathing organism, representative of the College of Design community and the work, ideas, and inspiration that occur within and beyond its walls. It is a coming together of disparate and discarded parts and a result of community action.

What the if…unfolds in order to create interest, inspire interaction, and model emergence in all its form.

What the if…is happening. What the if…is our process.

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